Practical, business-focused coaching for small and medium-sized enterprises — built on real leadership, financial, and strategic experience.

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SA BUSINESS COACHES
Coach In The Corner

WHAT WE DO

Coaching for Growth-Minded SMEs
Running and growing a business is rewarding — but it also brings complexity.
Leaders often find themselves balancing people, cash flow, operations, strategy, and growth, all at once.

Primera Business Coaching helps you create clarity, build leadership confidence, and install structure — so you can grow your business with intention, not pressure.
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We blend professional coaching competencies with deep business expertise, giving you practical, real-world support grounded in decades of experience in finance, leadership, and investment.

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WHO WE HELP

Entrepreneurs & Business Owners — and Their Teams

We work directly with founders and business owners across the SME spectrum, from early-stage ventures to established companies preparing for the next level of growth.


Where relevant, we also work with members of your leadership team — ensuring your key talent grows alongside you and supports the business at every stage of its lifecycle.

Your Growth Has an Edge — We Help You Unlock It

The Growth Edge Coaching System™ is our signature coaching framework built specifically for SMEs.

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Leadership Development

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Strategic Thinking

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Financial Insight

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Operational Clarity

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High-performance Habits

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Why Work With Frencel

Frencel Gillion
A Coach Who Understands the Realities of Business

I’m Frencel Gillion CA(SA), Qualified SA Business Coach™, and I’ve spent more than two decades helping businesses grow — as an investment banker, Financial Director, Chief Investment Officer, and senior executive.


This means you get:

  • A strategic partner who understands numbers and people
  • Support grounded in real-world business experience
  • Practical insights that work in SMEs

  • A coaching style that is structured, personal, and outcomes-driven


My goal is simple: 

Help you build a resilient business and become the leader your company needs next.

How We Help Your Business Grow

This isn’t theoretical coaching.

It’s practical, intentional, and directly linked to your business outcomes.

Leaders who engage with primera business coaching typically achieve:


  • Greater clarity and focus.
  • Better decision-making.
  • Stronger leadership presence.
  • Improved team alignment.
  • Clearer financial insight.
  • Sustainable business structures.
  • Purpose, confidence, and resilience.
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THE PRIMERA ECOSYSTEM

Coaching for the Leader.  Advisory for the Business.

pRIMERA bUSINESS COACHING FORMS PART OF THE BROADER PRIMERA eCOSYSTEM WHICH INCLUDES:

  • Primera Business Coaching — developing entrepreneurs, founders, and teams.
  • Primera Capital — strategic and financial advisory for growth, funding, and transactions.
Learn More
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