Everything rises and falls on leadership.
- John C Maxwell

authentic advisory services for sustainable change

wHO WE ARE

Primera Capital and Primera Business Coaching are affiliated companies offering complementary services to small and medium businesses in South Africa. We partner with entrepreneurs, CEOs, executives, and leaders in our niche to promote sustainable change.

our vision

is to establish ourselves as the leading business coaching and advisory services provider in the South African small and medium-sized business market.

Our Mission

is to contribute meaningfully to South Africa’s economic growth, leadership, and entrepreneurship development by providing authentic, innovative, and solutions-oriented business coaching and advisory services.

                                                                      Our VALUES

  •  Authenticity: We act with honesty, integrity, and professionalism, reflecting our core values.
  • Trust : We conduct ourselves in a way that fosters trust through mutual respect and demonstrated competence in all our actions.
  •  Excellence : We pursue excellence by continually learning and embracing a growth mindset.
  • Collaboration : We collaborate with clients thoughtfully to support lasting, positive change.
  •    Humility :We demonstrate humility with clients and society and share our successes inclusively.

ABOUT THE FOUNDER 

  • Extensive leadership and team management.
  • Finance Director at a major investment holding company.
  • Chief Investment Officer experience.
  • Broad SME investment management experience.
  • Skilled in business coaching.
  • Corporate finance advisory expertise.
  • Strategy formulation and implementation.
  • Capital raising and structuring proficiency.
  • Mergers and acquisitions structuring experience.
  • Turnaround consulting background.
  • Governance roles as Executive and Non-Executive Director.
Learn More
Frencel Gillion

Our Services

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.

learn more

Our Approach

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.

learn more

Advantage Results

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.

learn more
home01-3

our features

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words

Consistency

Lorem Ipsum has been the industry's standard dummy text

Improvement

Lorem Ipsum has been the industry's standard dummy text

Branching

Lorem Ipsum has been the industry's standard dummy text

First-Class Consultant

learn more

our case studies