authentic advisory services for sustainable change

Primera Business Coaching and Primera Capital provide business coaching and advisory services to small and medium-sized companies in South Africa. We work with entrepreneurs, founders, executives, and other leaders in these businesses to help address challenges the business may encounter. Our approach is based on the idea that personal success and business success are closely related. As a result, our solutions are people-focused and aim to support both individual and organisational development.

our services

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primera business coaching

Primera Business Coaching helps small and medium enterprises grow by offering personalized, one-on-one coaching for entrepreneurs, CEOs, and senior leaders to achieve meaningful change.

Our coaching leverages business coaching competencies, investment banking expertise, and executive leadership experience. We use a solution-oriented, results-driven approach tailored to clients' desired outcomes and supported by an online practice management system.


We support business leaders at various stages of the business life cycle to:
  • Encourage sustainable growth in revenue and profitability.
  • Facilitate scaling businesses into saleable assets.
  • Address external and internal change and complexity.
  • Prepare for corporate transactions such as founder exits, mergers, or acquisitions.
BUSINESS COACHING PACKAGES:
  • Building a sustainable business.
  • Scaling for saleability.
  • Adapting to change and complexity.
  • Preparing for mergers, acquisitions, or investor transitions.
  • Enhancing executive leadership.
  • Management development for professionals.
  • Governance preparation for non-executive directors.
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Primera Capital

primera CAPITAL

Primera Capital is a business consulting and financial advisory services firm dedicated to serving small and medium-sized enterprises.

We provide a comprehensive range of services, including capital raising, mergers and acquisitions advisory, and strategic consulting. Our offerings are designed to complement the business coaching services delivered to entrepreneurs, CEOs, and other leaders within the SME sector.


Financial Advisory Services 

  • Securing debt financing.
  • Obtaining growth equity capital.
  • Facilitating partial exits for current shareholders.
  • Providing mergers and acquisitions advisory services.
  • Developing financial models to support corporate finance transactions.
  • Conducting business and individual shareholder equity valuations.
Management consulting services 

  • Business Model Assessment.
  • Current Strategy Review.
  • Revised Strategy Drafting.
  • Financial Modelling.
  • Strategy Implementation Consulting